Beyond the Usual Suspects: How to Actually Attract Diverse Gen Z Talent

Holly Hobbs is Co-Founder & Chief Communications Officer of urfuture.

Most training providers don’t struggle to get applicants — they struggle to get the right ones. Too many candidates arrive unsure of what they want, leading to poor retention, high drop-out, and missed diversity targets. In this session, Holly Hobbs (Co-Founder, urfuture) unpacks why traditional attraction methods systematically exclude high-potential Gen Z talent, and what providers can do differently. Delegates will explore practical, evidence-based strategies to reach wider, more diverse candidate pools — including those who would never find their way through conventional channels — and improve candidate quality before enrolment even begins.